If marketing is the life blood of business, then testimonials are the oxygen. Testimonials are sincere satisfied customers praising your product or service to the world. They are better than any advertisement you could buy or any interview you can take part in. If you think about it, most people are pretty skeptical about businesses anyway. They are bombarded with big dollar ads all around them. Whether it's some catchy commercial on television or radio or something they've read in a magazine or newspaper. Some companies have gone on to hire famous celebrities to endorse their products because it works. But we don't have the million dollar budgets to pay celebrities to lie about our service.
Yes, Americans are on information overload. It is hard for today's customer to see true value in anything that is being offered for sale. In comes the gloating customer who has testified to anyone who will listen that your service is world class. They explain how your company has made a difference in their lives or business. In short testimonials add a kind of credibility to your business that no amount of money can buy.
I want you to appreciate the power of testimonials and how they can positively influence the bottom line of your business. As a Mobile Notary trying to attract more customers, you need every edge available to help you to succeed. I promise that if you solicit written testimonials from your current customer about how good of a job you do, it will pay handsome dividends in the end. In fact, the use of testimonials will give you an unfair advantage over you competition, because they don't understand its power.
Once you have some testimonials, you then include reproductions of them in every piece of marketing material that leaves your desk. Whether it is a simple letter or post card to your potential customers, show them what others are saying about you. You should also put them on your website if you have one and you should. Make your testimonials easy to verify. Get permission from those customers who have written testimonial for you to include contact information for them. This adds more credibility because your potential customers may want to check to see if they are real.
Our customers are just like us. They want great service and we want to provide that. Without the use of testimonials in your marketing materials "never the twain shall meet!"
About the author...Yes, Americans are on information overload. It is hard for today's customer to see true value in anything that is being offered for sale. In comes the gloating customer who has testified to anyone who will listen that your service is world class. They explain how your company has made a difference in their lives or business. In short testimonials add a kind of credibility to your business that no amount of money can buy.
I want you to appreciate the power of testimonials and how they can positively influence the bottom line of your business. As a Mobile Notary trying to attract more customers, you need every edge available to help you to succeed. I promise that if you solicit written testimonials from your current customer about how good of a job you do, it will pay handsome dividends in the end. In fact, the use of testimonials will give you an unfair advantage over you competition, because they don't understand its power.
Once you have some testimonials, you then include reproductions of them in every piece of marketing material that leaves your desk. Whether it is a simple letter or post card to your potential customers, show them what others are saying about you. You should also put them on your website if you have one and you should. Make your testimonials easy to verify. Get permission from those customers who have written testimonial for you to include contact information for them. This adds more credibility because your potential customers may want to check to see if they are real.
Our customers are just like us. They want great service and we want to provide that. Without the use of testimonials in your marketing materials "never the twain shall meet!"
Kevin Cobb is a fulltime Licensed Maryland Notary and Title Producer. In the last two years he has conducted more than 500 signings. He soon developed his own special way of marketing and increased his income dramatically. Kevin tells all and shares his inside secrets in his books and home study course:
No comments:
Post a Comment